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INSERT INTO tLesson_Plan_Log (session_key,session_id,lp_id,lp_title) VALUES ( 0, 390069205,352, 'Buy Me! - Lesson 1 of 6' )

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Select KLA English Science SOSE (HSIE) Creative Arts

The easiest way to make a copy of your lesson plan is to print it direct from the web site. If the attachment button is active, click on it or scroll to the bottom of the lesson plan display to view your attachment list. --Syllabus link-- ACT NSW NT QLD SA TAS VIC WA   Title Buy Me! - Lesson 1 of 6   Overview This is the first in a series of six lessons dealing with advertising. This lesson will explore and revise basic advertising techniques used for promoting products.   Topics Covered Advertising Technique, Language of Advertising, Intellectual Property   KLA English, Studies of Society and its Environment Subject English, Commerce   Year 7 Stage/Level 4   Learning Outcomes At the end of this lesson, students will be able to: explore the products and targeted audiences of the media; identify language used in advertising and promotion of products.   Duration 50 minutes   Teacher Prep Time 15 minutes   Materials Required handouts (Attachment 1 & 2) product for class discussion magazines worksheet (Attachment 3)   Procedure Teacher leads a class brainstorming session: Select a product to discuss with students. Where has this product been advertised? At what demographic is this product aimed? What makes the product appealing to that demographic? How have the advertisements made this product appealing to that particular audience? Class revision activity - Overview of Language of Advertising (Attachment 1). Each student finds examples of advertisements for each of the following product categories: food entertainment beverage clothing accessories Class revision activity - Intellectual Property Glossary of Terms (Attachment 2). Students to complete IP Worksheet (Attachment 3) as a homework assignment.   References www.ipaustralia.gov.au   Follow up Activities Find a new product in supermarkets, publications and television advertising and present a report to the class on how that product is being marketed to a specific audience.   Suggested Assessment Discussion and questions /20   Attachments Attachment 1: Overview of Language of Advertising Attachment 2: Intellectual Property Glossary of Terms Attachment 3: IP Worksheet   Author C Eklund BA Dip Ed MEd D Hubbard BA Dip Ed   Last Modified November 2000 Click on the links below to view and print your attachments or right click the file name to save to your desktop. 1. Attachment 1: Overview of Language of Advertising 2. Attachment 2: Intellectual Property Glossary of Terms 3. Attachment 3: IP Worksheet About Innovated | Teacher Resources Big Ideas CD ROM | Site Map | Help | Contact Us | Disclaimer Big Ideas Network Site | Ippy's Big Idea Site